Good news! This year I will be able to expand my research project on how organizations communicate about diversity, especially focusing on the prevalence of ‘colorwashing’, thanks to a NWO Open Competition XS Grant (https://www.nwo.nl/en/researchprogrammes/open-competition-ssh/granted-projects).
From Colorwashing to Diversity Champion: Using machine learning to examine the relationship between organizational diversity communication and diversity outcomes.
Colorwashing’ is the practice of communicating positive diversity related messages with the goal to increase an organization’s reputation, without a relation to actual or intended diversity activities. Colorwashing increases public scepticism towards diversity communication, and harms existing efforts to increase workplace inclusion. This project uses machine learning algorithms to generate datasets on the prevalence of diversity communication in social media posts and annual reports of multinational organizations, and compares them to actual diversity outcomes. This will provide new knowledge on the how and why of colorwashing in organizational communication, and how to reduce it in the future.
- NWO Open Competition XS Grant: ‘Colorwashing’ in Organizational Communication
- Comparing cultural diversity perspectives among public service employees in the Netherlands – New Publication
- Diversity Perspectives in Annual Reports – New Publication
- DivPAR: A tool for automated content analysis of cultural diversity perspectives in annual reports
- Multicultural personality predicts effectiveness in intercultural simulation game – New Open Access Publication