Dr. Joep Hofhuis works as Associate Professor at the Amsterdam School of International Business (AMSIB), of Amsterdam University of Applied Sciences. He also holds a research position at Erasmus University Rotterdam. 

He specializes in the effects of digitalization on intercultural communication and workplace diversity. His academic work focuses on understanding how we can use digital technologies, such as social media, virtual teamwork, and AI, to communicate across cultures, enhance intercultural competences, and manage diversity in organizations.

Joep is a fellow (and former board member) of the International Academy for Intercultural Research (IAIR). He is also one of the founders and chairs of the Division of Intercultural Communication and Diversity of the Netherlands Flanders Communication Association (NeFCA). He holds a position on the editorial board of the International Journal of Intercultural Relations.

Finally, Joep also works as a freelance researcher, consultant and trainer within organizations that want to learn how to enhance interdisciplinary and intercultural cooperation among their employees.